Feasibility study template: free Word download
A feasibility study answers one question before you spend money: can this idea work, and on what numbers? This template gives you the standard sections, what to write in each, and ready tables for costs, revenue, competitors and risks. Download it, fill it in, and cut whatever does not apply to your project.
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A template is a structure, not a study
Filling in these headings does not make a study "certified". If a bank or a funding programme asks for a study from an accredited office, you will still need one. This helps you prepare for it, and to know your numbers before that meeting.
What's inside
1. Executive summary
Write it last, and keep it to one page.
- The idea in two sentences, and who it is for
- How much money it needs, and where that money comes from
- The expected break-even point and payback period
- Your recommendation: go ahead, go ahead with conditions, or stop
2. Project description
What you are starting, and where it stands today.
- The product or service, and the problem it solves
- Where it operates and how customers reach it: a shop, online, delivery
- The owners, the legal form and the current stage
- What makes it different from what people use today
3. Market study
Who will buy, and why from you.
- Your target customer, described specifically
- An estimate of the market's size, with a source for every number
- Competitors: who they are, what they charge and where they fall short
- Evidence of demand: interviews, pre-orders, a waiting list
- How you will reach customers, and what that costs
4. Technical and operational study
How the business will actually run, day to day.
- Premises, equipment and suppliers
- Staff: roles, numbers and costs
- The daily process, from order to delivery
- The licences and permits you need; confirm each one with the authority that issues it
5. Financial study
The numbers, each one labelled honestly.
- Start-up costs
- Monthly fixed costs, and the cost of each sale
- A sales forecast in three scenarios: cautious, expected and optimistic
- The break-even point and the payback period
- Cash flow for the first 12 months
- A label on every figure: a quote, a source or an estimate
Work out your break-even point and payback period with the free calculator
6. Legal and regulatory
What you must register, and what you must comply with.
- Business registration and legal form
- Municipal and sector licences
- Tax registration, if your revenue requires it
- Key contracts: the lease, suppliers and partners
7. Risks
What could go wrong, and what you would do about it.
- The main risks: market, operational, financial and regulatory
- How likely each one is, and how much it would hurt
- What you will do to reduce each one
8. Conclusion and recommendation
A clear decision.
- Whether the project is feasible, and on what conditions
- The assumptions everything else depends on
- The next three steps, and who takes each one
The Word file also has ready tables for start-up costs, monthly costs, a three-scenario sales forecast, competitors and risks.
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