Market research has two halves. One is desk work — understanding the shape of a category, who is in it, how customers currently cope. The other is talking to people, which nothing can do for you. AI is genuinely good at the first half and cannot do the second at all, and a tool that blurs the line between them wastes your time in the most expensive way possible.
Erik
Market Research
Erik produces the desk half and is explicit about it. He maps how the problem is solved today, who else sells into it, and where the gap is — and names the first thing you should go and validate with real people rather than pretending he has done it.
Hatchio has no live web access. Everything below is reasoned from the model’s training rather than looked up today, and the output says so wherever it is estimating. Treat it as a strong starting draft to check, not as researched fact.
One sentence gets you a real first result. No credit card, and no signup to see it.
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